The UFC has announced a new multi-year marketing partnership with Hpnotiq, the popular blue liqueur known for its nostalgic ...

WrestleMania 41 lit up Las Vegas, but one surprise that didn’t come was Steve Austin in a Prime bottle. The post Steve Austin ...

Tyrone Spong, the WBC heavyweight champion, reflects on a past UFC offer from Dana White in 2010. Despite his admiration for ...

On ImPaulsive, Logan Paul revealed that he offered Steve Austin $1 million to do dress as the PRIME bottle for WrestleMania 41. Austin turned down the offer, according to Paul. Speaking to Ariel ...

Tom Aspinall has reportedly agreed to defend his interim title against Ciryl Gane at UFC 317, a move that addresses the ...

The Belmont Jewel is the official drink of the final leg of the Triple Crown, the Belmont Stakes. As is typical with American ...

Logan Paul has revealed he turned down a $15 million fight against an opponent that no one could have predicted a few months ago, but it might be one for the future.

NFL star Patrick Mahomes recently signed an endorsement deal with Logan Paul and KSI's Prime Drink. As one of the best ...

Logan Paul offered Stone Cold Steve Austin $1 million to dress as a Prime bottle at WrestleMania. Stone Cold turned down the ...

WWE Hall of Famer ‘Stone Cold’ Steve Austin didn’t bat an eye when Logan Paul offered him $1 million for a WrestleMania ...

Ilia Topuria has revealed that he used to sink bottles of wine to shed weight before fighting. Typically, the beverage is viewed by many as having the opposite effect, but for ex-UFC featherweight ...

The driver of the #5 is sponsored by Prime, a drink company co-founded by internet personalities Logan Paul and KSI. Bowyer shared a photo of the 2021 Cup Champion's custom Prime bottle on his ...