The following six strategic pricing approaches offer a roadmap to protect your margins while maintaining customer trust ...

Price is one of the essential elements of the four P's of marketing, which include price, promotion, place and product. Choosing the price of a product or service should not be done in a haphazard ...

Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Brand loyalty is gone, as consumers wait longer to make purchases. Marketers are focusing on owned channels and trying not to ...

Commercial directors of large companies responsible for achieving growth targets, such as Heads of Pricing, Chief Revenue Officers, Growth Officers, Chief Marketing Officers, and Chief Strategy ...

The cruise line wanted to test whether a regional marketing plan in Texas would ... with me about how the company is revamping its pricing strategy. Princess plans to shift its North American ...

Similar gaps were prevalent for developing full-funnel marketing tactics, clarifying measures of success, ironing out budget allocation and defining creative strategy ... respectively), while pricing ...