The following six strategic pricing approaches offer a roadmap to protect your margins while maintaining customer trust ...

The customer demand and improving technology have caused a rapid transformation of the marketing industry in 2025. Brands cannot use traditional strategies anymore because today’s market runs on ...

Earlier this week, a prominent travel writer exposed Delta, American, and United for an apparent pricing strategy that ...

Price is one of the essential elements of the four P's of marketing, which include price, promotion, place and product. Choosing the price of a product or service should not be done in a haphazard ...

If your pricing is static, your positioning generic, and your performance metrics lagging, you’re not running a growth ...

Explore how retail data analytics transforms customer data into actionable insights, enhancing inventory management, pricing ...

Several elements were needed to determine the top experts in customer segmentation and pricing for retail. The best companies ...

Brand loyalty is gone, as consumers wait longer to make purchases. Marketers are focusing on owned channels and trying not to ...

Here’s a myth worth busting—you don’t need deep pockets to land Vogue-level press, skyrocket your email engagement, or boost ...

In an increasingly volatile global economy, businesses are under constant pressure to develop sustainable strategies that ...

Discover New Balance's unique sneaker strategy: releasing the Made in USA 1300JP every five years. Learn how scarcity drives ...

Eco-Shop Marketing Bhd, a discount chain with over 350 stores across Malaysia, is set to go public in Kuala Lumpur on Friday ...