The following six strategic pricing approaches offer a roadmap to protect your margins while maintaining customer trust ...

These aren’t just strategies for survival—they're the building blocks for creating programs that thrive in an increasingly complex landscape.

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

If your pricing is static, your positioning generic, and your performance metrics lagging, you’re not running a growth ...

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.

Brand loyalty is gone, as consumers wait longer to make purchases. Marketers are focusing on owned channels and trying not to ...

Julie Bang / Investopedia Value-based pricing is a strategy of setting prices primarily ... the price can be determined with marketing techniques. For example, luxury automakers solicit customer ...

Rising prices can put a strain on any business, especially small enterprises working with tight margins. As inflation drives ...

Commercial directors of large companies responsible for achieving growth targets, such as Heads of Pricing, Chief Revenue Officers, Growth Officers, Chief Marketing Officers, and Chief Strategy ...

Similar gaps were prevalent for developing full-funnel marketing tactics, clarifying measures of success, ironing out budget allocation and defining creative strategy ... respectively), while pricing ...