Apple Vision Pro provides an opportunity to explore broader strategies that any business can apply when introducing ...

Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

Acquire cutting-edge techniques from marketing, data science, AI, behavioral science, and microeconomics to create pricing and monetization strategies that give your firm a competitive advantage.

Most people report that online reviews are one of the main factors they consider before making a purchase. Unsurprisingly, ...

Introduction The marketing landscape is evolving at an unprecedented pace, driven by advances in artificial intelligence.

Students who are not enrolled in the MSc Marketing degree should not take this course, and should take the "MG4J3 Principles of Pricing" course instead. The content of the course is organised into two ...

Fortunately, implementing effective dynamic pricing strategies doesn’t have to ... Unlock insights with Amazon Marketing Cloud. I've seen how Amazon Marketing Cloud (AMC) can revolutionize ...