James T. Kirk died in the line of duty. Now the "Star Trek" actor's bargain-touting Priceline Negotiator is headed heroically to his final frontier. In a new 30-second TV spot for the travel site ...

James T. Kirk died in the line of duty. Now the actor's bargain-touting Priceline Negotiator is headed heroically to his final frontier. In a new 30-second TV spot set to begin airing Monday ...

The Priceline Negotiator, who showed his audience how to save up to 60% on name-your-own-price travel deals, recently died while rescuing a bus filled with potential customers. His last words were ...

NEW YORK (CNNMoney) -- It's game over for William Shatner's "Priceline Negotiator." He will be killed in a fiery bus crash in a commercial set to air on Monday. But it takes more than that to kill ...

LOS ANGELES — William Shatner’s Priceline Negotiator isn’t a goner, after all. He just went surfing. Seven months after a commercial showed the Negotiator plunging off a cliff and into ...

Priceline.com has become well-known for two things: Campy ads featuring William Shatner and auction-like bidding. The first was killed off four years ago, when Shatner's "Negotiator" character ...

By THR Staff Seven months after stepping down as Priceline’s “Negotiator,” William Shatner returns in a 30-second ad debuting Thursday on TV and the web, The Associated Press reports.

Alas, the latter of those great love stories has seemingly drawn to a close. Priceline and The Negotiator have announced that they will once again be parting ways, Tnooz reports. Here's a look ...

William Shatner's Priceline Negotiator isn't a goner, after all. He just went surfing. Seven months after a commercial showed the Negotiator plunging off a cliff and into apparent oblivion ...

William Shatner is back in Priceline ads, starting Thursday. Priceline is bringing back popular pitchman William Shatner in a new television ad, seven months after "killing" his character in a bus ...

William Shatner's Priceline Negotiator isn't a goner after all. He just went surfing. Seven months after a commercial showed the Negotiator plunging off a cliff and into apparent oblivion ...

The Priceline Negotiator is back. You may recall that William Shatner's popular TV pitchman was supposedly killed off seven months ago in a fiery bus crash, but now he's mysteriously returned in ...