The Priceline Negotiator, who showed his audience how to save up to 60% on name-your-own-price travel deals, recently died while rescuing a bus filled with potential customers. His last words were ...

James T. Kirk died in the line of duty. Now the actor's bargain-touting Priceline Negotiator is headed heroically to his final frontier. In a new 30-second TV spot set to begin airing Monday ...

The Priceline Negotiator is back. You may recall that William Shatner's popular TV pitchman was supposedly killed off seven months ago in a fiery bus crash, but now he's mysteriously returned in ...

NEW YORK (CNNMoney) -- It's game over for William Shatner's "Priceline Negotiator." He will be killed in a fiery bus crash in a commercial set to air on Monday. But it takes more than that to kill ...

Alas, the latter of those great love stories has seemingly drawn to a close. Priceline and The Negotiator have announced that they will once again be parting ways, Tnooz reports. Here's a look ...

By THR Staff Seven months after stepping down as Priceline’s “Negotiator,” William Shatner returns in a 30-second ad debuting Thursday on TV and the web, The Associated Press reports.

Priceline.com has become well-known for two things: Campy ads featuring William Shatner and auction-like bidding. The first was killed off four years ago, when Shatner's "Negotiator" character ...

NORWALK, Conn.--(BUSINESS WIRE)--The Priceline Negotiator is back to continue his never-ending fight for choice, quality and the best travel deals in the universe. In his 10 th year as celebrity ...

LOS ANGELES — William Shatner's Priceline Negotiator isn't a goner, after all. He just went surfing. Seven months after a commercial showed the Negotiator plunging off a cliff and into apparent ...

William Shatner is back in Priceline ads, starting Thursday. Priceline is bringing back popular pitchman William Shatner in a new television ad, seven months after "killing" his character in a bus ...

LOS ANGELES (CBS) — Priceline will kill off its famed Negotiator, William Shatner, in a new 30-second commercial set to begin airing Monday. In the spot, 80-year-old Shatner rescues frightened ...

William Shatner's Priceline Negotiator isn't a goner, after all. He just went surfing. Seven months after a commercial showed the Negotiator plunging off a cliff and into apparent oblivion ...