PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

As a fashion editor, it’s my job to test out summer’s biggest trends before anyone else. I tend to gravitate towards a ...

June is the official start of summer. And, if you've been dealing with volatile weather for months, it's the time for your ...

Lilly Pulitzer the fashion brand is instantly recognizable for its vibrant prints and ‘60s-inspired silhouettes. Think pink-and-green tropical ... remember a lot of preppy mean girls in high ...

The Look of the Day for May 30, 2025, features Jennifer Connelly wearing a pleated miniskirt with a boxy hoodie and knee-high ...

The stylish royal has a penchant for wearing outfits that ooze preppy royal, whilst nodding to contemporary fashion, be that ...

T here’s no place quite like Italy in the summertime. And while the sun-soaked coasts are must-visits, the cities are just as ...

The Spring/Summer 2026 collection theme, “A Quiet Rebellion”, is expressed through clean lines, cool silhouettes, and ...

Looking for fresh ways to style straight-leg jeans in June? Check out these 10 versatile outfit ideas perfect for warm ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In Sirens, Netflix’s limited series, nothing is louder than what’s left unsaid—except, perhaps, the clothes. Set over one ...

For a festive daytime look this summer, style J.Crew’s red-and-white striped poplin pants with a sequin tank top. A trench ...