This expert reckons sponsorships need to build connections as B&T reminds industry that little can match an open bar.

Yes, the iconic Spanish artist is the mastermind behind the early Chupa Chups logo that inspired the design we know and love ...

With just a few words, AI models can be prompted to create a story, an image, or even a short film. But according to Weber Wong, these models are all ...

The Cultural Power Index tool, which was created by the group's consulting division, M&C Saatchi Consulting, will be used to ...

The profoundly ‘atomic’ character of the universe is visible in everyday experience:in raindrops and grains of sand, in the hosts of the living.”Pierre ...

Salvador Dali was approached by Chupa Chups company founder Enric Bernat to create a new logo. Getting to work Dali began ...

On Saturday, 8 March, the Midlands’ creative scene was alive with celebration and culture as the inaugural We Are Creative ...

As Cultural Power takes centre stage as M+C Saatchi Group launches new AI-powered diagnostic tool and bold new brand identity ...

The emergence of an agentic paradigm and its supporting ecosystem holds the potential to fundamentally reshape our interactions with the digital world.

Following the launch of Cultural Power in December to the UK and Australian markets, the newly branded M+C Saatchi Group is ...