Mark Kolski, who admitted he doesn’t own the trademark to “As Ever,” said he would not be changing the name of his company ...

A small clothing company called As Ever has addressed Meghan Markle ’s decision to use the same name for her lifestyle brand.

Attention, beauty-lovers: the big Boots sale is here for 2025, with a sizeable 90 per cent off some of its bestselling beauty buys in-store, plus up to 80 per cent off online. With all of our ...

Meghan Markle's new brand name As Ever and its new logo featuring palm trees and hummingbirds has certainly ruffled feathers - especially with officials in one town on the Spanish island of Majorca an ...

In an Instagram video posted ahead of her upcoming Netflix series, the Duchess of Sussex announced her brand’s new name and ...

Meghan Markle has changed the name of her lifestyle brand from American Riviera Orchard to As Ever. She announced the news on ...

From heritage brands to luxury names and independent innovators, our comprehensive guide to the world’s best denim brands ...

What three designers can teach us about the past, present and future of the garment industry in New York City.

Designer Sabyasachi Mukherjee most recently held a fashion show to celebrate his namesake brand’s 25th anniversary. We speak ...

The general consensus is that shopping secondhand and resale will help avoid the fallout of Trump’s tariffs. Peer-to-peer ...

Between New York’s fall fashion collections and Kendrick Lamar’s flared jeans at the Super Bowl, it’s been a week of style ...

It’s no secret that Black founders go overlooked in American culture. I rounded up a list of the best Black-owned brands to ...