On the surface, the 'Hard to Say No' campaign appears fairly unassuming, with candid food shots and hungry hands reaching for a bite, but one crucial detail is missing – the Popeyes logo.

Popeyes announced on Friday it would roll out a new logo, restaurant design, and food packaging. The chain's new look is part of "The Modern Popeyes Renaissance," a larger initiative to expand the ...

“It is clean and confident and a vast improvement over the goofy bouncing letters of the previous logo,” says Debbie Millman, the chair of SVA’s Masters in Branding program. “Popeyes fried ...