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Kellanova, the parent company of popular brands such as Pringles, Rice Krispies Treats, Cheez-It and Pop-Tarts, announced May 8 that Pop-Tarts would be expanding into the freezer aisle with a ...

Pop-Tarts is no stranger to reinventing itself, but its latest move might just be its coolest yet—literally. The iconic toaster pastry brand is heading into the freezer aisle with an all-new ...

Here's the treat you didn't know you needed: Pop-Tarts just released ice cream sandwiches that look exactly like Pop-Tarts, only they're stuffed with ice cream. As a bonus, you might not have ...

You grab some ice cream—and not just any ice cream (we’re fancy here). You get Pop-Tarts ice cream. Sounds like a fever dream, right? But it’s reality because Pop-Tarts just dropped big news ...

But that’s OK, because the Pop-Tarts brand is coming up with innovative ideas for us all: They are expected to introduce a brand-new fusion dessert that may very well be the sweet treat of the summer.

I just wish they would chill out with their naming process. “Pop-Tarts Strawberry Fusion Frosty” is way too many words. That’s before even getting into whether you want it made with a ...