While 80% of toilet paper buyers are women, that number is 70% for Dude Wipes, according to the company. Riley thinks the simple packaging helps sell the product.

Pressing the right marketing buttons — often by relying on toilet humor-fueled virality — has been crucial for the CPG disruptor. Launched in 2012 by three college graduates who used to buy baby wipes ...

That’s because, unlike toilet paper, a bidet, or showering after pooping, wet wipes can affect our skin’s microbiome. Advertisement “Think about it — we have good bacteria, we have bad ...

A video of a woman building her toilet seat on a bus and pooping there in presence of fellow passengers has surfaced online. It shows her creating a makeshift toilet commode for her personal use ...

The Dude Who Used Poop Jokes to Turn Toilet Wipes Into a $200 Million Business. Sean Riley and his friends ‘wanted to make people laugh’; now he wants Costco to sell his Dude Wipes. By .