Using a custom gamified Snapchat Lens, L’Oreal is helping consumers on their journey to a refillable future of better haircare. Consumers will play a game to LOCK IN their colour in order to UNLOCK a ...

In addition, OOH, TikTok content, Snapchat lenses and PR activations continue the experience for consumers, enabling them to see first-hand the undeniable reinvigoration they can help get from chewing ...

A Delhi court on Wednesday stayed till April 21, an order for further probe against Law Minister Kapil Mishra for his alleged role in the February 2020 riots. Special judge Kaveri Baweja stayed ...

Uber, Tinder, and Colplay have already used Sponsored AI Lenses Snapchat said the ad format will result in higher playtimes for brands Sponsored AI Lenses can be found in the Lens Carousel ...

Snapchat has unveiled Sponsored AI Lenses, a new feature designed to offer brands more immersive and engaging ways to connect with users. While sponsored lenses have long been part of the platform's ...

Snapchat has introduced Sponsored AI Lenses, a new ad format powered by its proprietary Generative AI technology. These interactive Lenses let Snapchatters see themselves in entirely new ways ...

The US Supreme Court on Tuesday blocked a lower court's order requiring the Trump administration to reinstate thousands of fired federal probationary workers. The conservative-majority top court ...

Snapchat is stepping up its advertising game with the launch of Sponsored AI Lenses, a new format that uses generative AI to let brands create fun, interactive experiences for users. Unlike ...

There's no mention of Sheeran's name where users tap to use the lens nor within the lens itself. Unlike Snapchat's other popular lenses, you don't get to transform yourself into Sheeran.

By using a custom gamified Snapchat Lens, participants can play a game to "lock in" their hair color and "unlock" a free refill of L'Oréal's Elvive Colour Protect Shampoo. The campaign aims to ...

He’s probably still in the ‘bolter’ category, but he is certainly upsetting the pecking order right now. 🏆 EPCR reveal possible Champions Cup semi-final venues as Leinster and Bordeaux-Begles get ...

Snapchat’s looking to help more brands utilize its popular Lenses within their promotions, this time via AI-generated Sponsored Lenses, which enable brands to build interactive in-app ...