The team at the Pink Ribbon Boutique emphasizes their mission to create a setting for these women that is far from what they see in medical centers.

The hoodie wasn't any regular sweatshirt, at least not in the eyes of Gen Alpha. It was a Pink Palm Puff — a new obsession of tween and teen girls reminiscent of the Stanley water bottle craze.

Lombardo marks the dark pole with a bright pink ribbon, sometimes tying one on more than once. "I just tie it around with a nice knot, and that lets First Energy know that this light needs to be ...