Maya blue is a highly unusual pigment because it is a mix of organic indigo and an inorganic clay mineral called palygorskite. The rich blue color does not fade over time; it has maintained its ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

While soothing tones like Pantone’s Mocha Mousse color of the year pick might bring a sense of calm, consumer design trend forecaster WGSN and color partner Coloro are predicting that by 2027 ...

Our tastes are influenced by what we see. Close your eyes and think about the perfect croissant, burnished and golden brown.

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

When CassieAnn learned there was a procedure that could permanently change the color of her eyes, she decided to fly to New York City to get it done. She had always wanted blue eyes and had been ...

Well, you might have to start re-learning. At least, when it comes to one color people think is on the spectrum. Popular Mechanics reports that purple is a “pigment of your imagination”: The ...

Yet, even among the crocodile-throne set, he has noticed a shift. “My feeling is that color will eventually come back,” he said. “But right now, everybody likes beige.” Certain members of ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of ...

SO-Colored' is a Japanese research project spearheaded by the Tokyo design studio We+, which taps into the potential of microalgae as an unexpected and sustainable new source of pigment. Renewable, ...