"It looks really good to me and i would be tempted to buy ... But now research is showing that if you look at photos of foods you crave, over and over, you could actually eat less of them.

“I really ... in food,” Garg says, adding that this conversation and social media has been almost exclusively responsible for Gobble’s growth. “They love talking about it, taking pictures ...

Bad food pictures really took off last November when Martha Stewart became a lightning rod after she posted a series of unappetizing pictures to Twitter. Iceberg wedge with homemade Russian dressing.