A Philadelphia founder has been using artificial intelligence for life sciences materials since 2015, long before the mainstream hype for the tech.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Having said all these things, I also acknowledge that, despite being in an extremely competitive and difficult pharmaceutical market, there are still many very good examples of marketing to celebrate.

For example, a pharma company launching a new migraine ... the pharma industry faces strict FDA guidelines for social media marketing. Brands must ensure transparency, accuracy, and compliance ...

According to a 2024 Elsevier report, more than 80% of pharma marketing and medical affairs teams are either ... Content generation and optimisation, for example, can be easily automated, from copy and ...

For example, in oncology, AI could identify subtle patterns ... “In 2025, AI will impact content production in pharma marketing, shifting from cautious experimentation to integrated workflows. So far, ...

The Trends That Will Shape Pharma Marketing In 2025. Tenuta emphasizes the importance of embracing AI as an innovation and highlights specific examples of how AI is being used to improve efficiency ...

right person” marketing, but stale data actively detracts from that goal. Here's just a few examples of how static data leads brands off course: Being data-driven isn’t enough; pharma ...

The example above illustrates the power of ... can be marketed and what claims can be made. The future of pharmaceutical marketing is unequivocally multicultural. As markets continue to diversify ...

Take, for example, the rules governed by the U.S ... The saga of Purdue Pharma's marketing of OxyContin stands as a stark reminder of this. Accused of aggressive promotion strategies, Purdue ...