The massive sum spent by AbbVie, the maker of the mega blockbuster anti-inflammatory drug Humira, is the most a pharmaceutical company has spent on marketing to doctors since such data became ...

Pharmaceutical companies are spending more on marketing than ever before, driven by factors including the aging of the population, the increased prevalence of chronic disease and the growing ...

The Fast Company Executive Board is a private ... who share their insights with our audience. BY Maria Alonso Pharmaceutical marketing has long been a highly regulated, data-driven industry ...

A Philadelphia founder has been using artificial intelligence for life sciences materials since 2015, long before the ...

They explore the different ways in which these systems influence the marketing practices of pharmaceutical companies. Countries have different healthcare systems to provide access to medical ...

Managing for global impact continues to be a challenge for many pharma companies, which have traditional ... This is an issue that global marketing and strategy leaders need to address.