Beyond compliance, the rules set out by regulatory entities serve a greater purpose: encouraging companies to prioritize patients over profits. The saga of Purdue Pharma's marketing of OxyContin ...

The UCPMP was introduced in March last year with an objective to bring about transparency and ensure ethical conduct in the ...

Pharmaceutical companies are spending more on marketing than ever before, driven by factors including the aging of the population, the increased prevalence of chronic disease and the growing ...

The massive sum spent by AbbVie, the maker of the mega blockbuster anti-inflammatory drug Humira, is the most a pharmaceutical company has spent on marketing to doctors since such data became ...

The Fast Company Executive Board is a private ... who share their insights with our audience. BY Maria Alonso Pharmaceutical marketing has long been a highly regulated, data-driven industry ...

They explore the different ways in which these systems influence the marketing practices of pharmaceutical companies. Countries have different healthcare systems to provide access to medical ...

A Philadelphia founder has been using artificial intelligence for life sciences materials since 2015, long before the ...

By respecting and integrating cultural nuances into marketing campaigns, pharmaceutical companies can significantly enhance the effectiveness of their outreach efforts. This is particularly ...

“A lot of the big, really well known specialized biotech marketing, pharma marketing companies, they're really quite expensive, almost overly so. For emerging companies, the price point to get ...