The UCPMP was introduced in March last year with an objective to bring about transparency and ensure ethical conduct in the ...

In a recent interview with Fierce, Brie Thomas, senior vice president of sales at Swoop, shared insights on the dramati | ...

The govt has banned medical representatives from directly meeting doctors in government hospitals to curb unethical practices ...

A Philadelphia founder has been using artificial intelligence for life sciences materials since 2015, long before the mainstream hype for the tech.

COVID-19 tweets from November 2020 have come back to haunt Pfizer once again. | COVID-19 tweets from November 2020 have come ...

Today, any pharma marketing strategy has to take into account the perspective of multiple stakeholders, such as doctors, regulators, payers and the patient. Here, we speak with Dr Simone Seiter ...

Customer journeys in pharma are changing, with important implications for the marketing supply chain. How can pharmaceutical marketers capitalise on this trend and free up budget to invest in ...

BY Maria Alonso Pharmaceutical marketing has long been a highly regulated, data-driven industry focused on reaching health care professionals and consumers through traditional channels like TV ...

This latest action reinforces the government’s commitment to the Uniform Marketing Practices code, which strictly prohibits ...

“Each year, the APEX Awards recognize the groundbreaking efforts that shape the future of pharmaceutical marketing,” said Brian Haug, executive vice president, of Healthcare & Industry ...

The pharmaceutical giant's revenue for the quarter increased by 25.3% year-on-year, reaching Rs 480 crore compared to Rs 383 ...