Persuasive letters to sell something should ... informed tone that avoids jargon and overbearing language. A well-written sales letter has no effect if it doesn't reach the right people.

Writing sales copy is challenging enough ... With that in mind, here are five persuasive sales copy tactics – and why they still work. Nine out of 10 dentists agree… daily flossing reduces ...

Sales letters are powerful selling tools ... as I did in a business-to-business lead generation letter: I've seen wonderfully persuasive letters in which the offer appears at the end of the letter.

Over my 30-year career, I've had to write a lot of persuasive content—letters, memos, sales decks, whitepapers, and, of course, blog posts. Although this template is designed to write better, more ...