They also offer some persuasive selling examples, including persuasive letters to customers to buy a product, if you would like to check out further reading.

I just want to have a look at the wording and things for drafting another letter. Speaker 1: It's very short. I don't feel like it goes into much detail. Speaker 2: It's not persuasive enough ...

Your feature on HS2 referred to the arguments in its favour regarding capacity and journey times, but not to the most persuasive case of all (“Debate intensifies over HS2 value for money ...

I just want to have a look at the wording and things for drafting another letter. Speaker 1: It's very short. I don't feel like it goes into much detail. Speaker 2: It's not persuasive enough ...