Ramit Sethi swears by these 18 powerful books from habit science to money psychology that offer clear, actionable wisdom for ...

European countries want digital platform providers to align with the EU’s DSA in assuming greater responsibility for ...

In an increasingly competitive healthcare environment, dental practices across the UK and Ireland face growing challenges in attracting new patients and maintaining strong relationships with existing ...

Commentator Chris Hayes explains in his new book how our phones have become a constant "siren's call" for our attention ...

Microsoft Ads Agency delivering data-driven campaigns that capture valuable audiences and drive measurable results for UK businesses.

When provided basic demographic information on their opponents, AI chatbots adapted their arguments and became more ...

Having spent over 15 years in multicultural advertising and brand strategy, I’ve seen how the art of persuasion has shifted. Today’s audiences are informed, skeptical and values-driven.

Large language models (LLMs), such as GPT-4, are found to be more persuasive than humans 64% of the time in online debates ...

So if marketing can be boiled down to persuasion, then highly effective persuasive techniques should be able to take any campaign goal to that proverbial "next level," whether that means attracting ...

From emotional branding to scarcity tactics, these 25 marketing techniques reveal the strategies businesses use to capture attention, build loyalty, and drive sales. Whether you're a creator, ...