Classical persuasive techniques can help speakers tell listeners what they don’t want to hear. In Rhetoric (4th century BCE), Aristotle identified the three modes of persuasion, or persuasive appeals, ...

Disinformation campaigns are using AI to tell false but compelling stories. AI tools are also helping counter the campaigns ...

From emotional appeals to loaded language, propaganda uses powerful techniques to influence opinion and control narratives. This video breaks down 29 of the most common methods used in media, politics ...

Although Packard did not use the term "subliminal advertising," he did describe many of the new "motivational research" marketing techniques being employed to sell products in the burgeoning post ...

I remember my first court appearance as young female attorney at Queens County Supreme Court, in New York. I had to argue ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

From emotional branding to scarcity tactics, these 25 marketing techniques reveal the strategies businesses use to capture attention, build loyalty, and drive sales. Whether you're a creator, ...

Andrew Beattie was part of the original editorial team at Investopedia and has spent twenty years writing on a diverse range of financial topics including business, investing, personal finance ...