Korean Air is repositioning to offer a hospitality-inspired passenger experience, with branding by Lippincott. The agency’s ...

In recent years, the carrier has been in the news for its merger with fellow South Korean carrier Asiana Airlines, and recently took a key step forward in preparing for post-merger life by unveiling a ...

In 1940, the Pepsi Cola logo was designed with a strange font, but the ultimately in 1950, the company came up with the first variation of Pepsi's modern-day logo by adding the blue and white on ...

The unique experience of playing on the Yankees' turf, outside in unforgiving Florida summers, across the bridge from their ...

The font choice can significantly influence the logo's overall ... creating a harmonious composition. The logo of Pepsi, for example, is a study of balance and proportion. The circular shape, balanced ...

Consider using one if your business: Have you ever seen the Pepsi globe, Adidas trefoil leaves ... or business type through visuals or descriptive font choices. For example, an overly literal fast ...

Pepsi’s competitor, Coca-Cola, hopped on the trend by launching its own line of prebiotic sodas, Simply Pop, last month. Other similar sodas have also entered the market in recent weeks ...

Poppi has denied the allegations in the lawsuit. Pepsi is buying Poppi, the prebiotic soda sued last year for alleged deceitful marketing. PepsiCo announced on Monday that it has entered into an ...