To mark the 50th annversary of th Pepsi Challenge, a challenge that was the focus of a legendary advertising campaign, the soft drink giant is doing another round of taste testing, and one of the ...

To commemorate the 50th anniversary of the iconic Pepsi Challenge, the brand is bringing the challenge back, pitting ...

as the Pepsi Challenge returns to tour America. Back in 1975, they held a taste test for Americans to see if they could tell the difference between their product and Coke, and to rate which was ...

Pepsi has reignited the Cola Wars. Fifty years ago, Pepsi launched the Pepsi Challenge in a blind taste-test against Coke, its biggest rival. Pepsi won. Now, Pepsi is going nationwide to let more ...

Pepsi is celebrating its 50th anniversary by bringing back the classic “Pepsi Challenge with tour stops all over the Country, including Orlando. The challenge which initially started in 1975 ...

Pepsi is bringing back its legendary Pepsi Challenge marketing campaign. The soda powerhouse is traveling the country making pit stops and inviting cola drinkers to sample Pepsi Zero Sugar and ...

This, of course, was The Pepsi Challenge. The Pepsi Challenge was such a success that it even inspired competitors to change their formulas, which then backfired. There’s just no beating the ...

PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is between Pepsi Zero Sugar and Coke Zero Sugar, in an attempt to “prove” that ...