EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaigns found Dr Pepper was nearly 2x more ...

While Coca-Cola still dominates the $97 billion U.S. soda market with a 19.1 percent share, Pepsi has been losing ground for decades, even as it’s tried to adapt with zero-sugar products and nostalgia ...

Most people who drink coffee appreciate the quick jolt of energy it provides. But in a new study, presented Monday at the annual meeting of the American Society for Nutrition, scientists have found ...

Tim Cofer has helped power Dr Pepper past Pepsi and is building the industry’s most aggressive, creative player.

PepsiCo is being sued for leading consumers to believe its tea being “Made in the USA,” even though it contained ...

When I was a teenager, I never needed any extra energy! I had plenty and then some. I started drinking coffee when I was in my late twenties. Now as an old codger, I head for the coffee pot the minute ...

A new ad by the canned water company is a clear indication of what brands it deems a threat. Liquid Death has taken the old-timey Pepsi Challenge taste test concept to some pretty strange places for ...

Many of these elixirs aren’t just promising to take the place of traditional sodas, only with lower sugar and fewer calories — they also claim to offer health benefits, including the holy grail of ...

Olipop is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray.

If you're a Pepsi person, you'll want to know how the soda got its name. The 127-year-old brand has a history you may not ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

“’I like [Nikki], but I wish she wasn’t so dirty,'” Glaser told Birbiglia the friend relayed to her from Del Rey. That’s ...