Fifty years after Pepsi invited soda drinkers to determine which cola was the best through a taste test, the matchup is back, ...

The cola universe in India is about to get its fizz back—this time with a hefty dose of nostalgia. Reliance Industries ...

On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with the local sales team, followed by a roundtable discussion at 7 a.m. with ...

Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...

In the world of branding, imitation may no longer be the highest form of flattery, it could be a Public Relations (PR) ...

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

This transcript was prepared by a transcription service. This version may not be in its final form and may be updated. Kate Linebaugh: Hey, it's Kate here to say that my colleague, Allison Pohle, has ...

An award-winning director, he created ads for brands like Diet Pepsi (starring Michael J. Fox) by bringing a Hollywood ...

Reliance Consumer Products’ revival of Campa Cola has quickly become one of India’s most disruptive stories in the FMCG ...