Fifty years after Pepsi invited soda drinkers to determine which cola was the best through a taste test, the matchup is back, ...

In the world of branding, imitation may no longer be the highest form of flattery, it could be a Public Relations (PR) ...

This transcript was prepared by a transcription service. This version may not be in its final form and may be updated. Kate Linebaugh: Hey, it's Kate here to say that my colleague, Allison Pohle, has ...

An award-winning director, he created ads for brands like Diet Pepsi (starring Michael J. Fox) by bringing a Hollywood ...

Reliance Consumer Products’ revival of Campa Cola has quickly become one of India’s most disruptive stories in the FMCG ...

Campa Cola's revival shows how pricing can impact Indian consumers' mindset and helps the companies to disrupt the markets ...

The truth is the wrong celebrity endorsements can do little but harm your brand as Bud Light using transgender Dylan Mulvaney ...

In more recent times, George Clooney has cashed in with those irksome but enthralling Nespresso adverts where someone always seems to grab his Nespresso off him (just knock up another one, champ: job ...

In 2013, during a speech at CPAC, the annual Republican confab, the former Alaska governor reached down into her lectern and ...

It was invented around 1750 by William Oliver, a Somerset doctor; it was the great grand-mammy of all water-biscuits - the ...