To commemorate the 50th anniversary of the iconic Pepsi Challenge, the brand is bringing the challenge back, pitting ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Pepsi is leveraging social in a new pop-culture oriented-version of the Pepsi Challenge to make a broader push across the global marketplace. The campaign, #PepsiChallenge, encourages consumers to ...

Baseball fans at loanDepot park won't have to settle for peanuts and Cracker Jack this season. The Marlins and PepsiCo on ...

PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand ...

Pepsi has been using its famous "Pepsi Challenge" as a promotional slogan since 1975. The challenge was originally a blind taste test in which consumers were invited to try both beverages.

Soft drink giant Pepsi tapped MyClick to help with the mobile aspect of its Pepsi Creative Challenge in China, also supported on various other traditional media. Targeting consumers ages 12-24, Pepsi ...

The Miami Marlins and PEPSI® today announced a new flavorful partnership that elevates the fan experience at loanDepot park.

which cast the drink as “the hip upstart cola for young people and Coke as staid and old fashioned”, with the “Pepsi Challenge” taste test. By the 1980s – when Pepsi stunned its bigger ...

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Our long history of sports associations and our legacy of the Pepsi Taste Challenge make playfulness and bold storytelling part of our DNA. While there may be brand rivalries, this campaign was about ...