In a world where every brand claims to taste the best, PepsiCo is approaching the taste conversation differently by showing customers how good Pepsi is, instead of telling them.

Mukesh Ambani has set his sights on conquering India's soft-drink market with his Campa Cola brand of beverages, triggering a ...

As Mukesh Ambani led Reliance's Campa Cola entering the market with aggressive pricing, the competition will intensify in the ...

With major acquisitions, new entrants, viral social media moments and newness on the horizon, these alternative versions are ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

For Fortune 1000 companies and innovation-driven agencies, AI powers campaigns that feel less like ads and more like genuine ...

The Rays had four days to cover over every Yankee logo, mural and picture they could. But Babe Ruth, Derek Jeter and Co.

Walmart, Aldi, Target, Starbucks and Costco are some of the groups that have publicly responded to Trump's DEI orders. Here's what they said.

Our long history of sports associations and our legacy of the Pepsi Taste Challenge make playfulness and bold storytelling part of our DNA. While there may be brand rivalries, this campaign was about ...

The cofounder of Just Ice Tea and Honest Tea says he’s using drinks to make a difference with healthier consumers, a cleaner ...