Chirag Shah, Vice President - Brand Solutions at Schbang, writes about advertisers creating work to impress their peers ...

Votes for Campaign Cup’s first round closed Monday morning, narrowing down the bracket from 32 to the “Sweet 16.” The results, paving the way to the second round of votes beginning on Wednesday, March ...

Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...

For Fortune 1000 companies and innovation-driven agencies, AI powers campaigns that feel less like ads and more like genuine ...

With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...

Following Trump's lead, organizations including Walmart, Lowe’s and Meta have announced they would scale back their ...

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Here are the close games the Campaign team is monitoring on the back end: Round 1, Game 1 Back to the Start by Chipotle and ...

PepsiCo acquired prebiotic soda brand Poppi for $1.65 billion March 17. A move Olivia Munn is happy about: “After my very ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

President Donald Trump announced he will release 80,000 pages of unredacted federal files Tuesday afternoon about the assassination of President John F. Kennedy.

PepsiCo’s deal to buy Poppi will help it address rapid growth in the health and wellness soda market, including a new brand ...