American heritage brands are being discovered by a new generation sporting Pendleton plaid shirts, Woolrich buffalo plaid vests, Filson field bags and Carhartt beanies. American work wear has ...

1850: Pennsylvania-based Woolrich Woolen Mills creates the first buffalo plaid flannel ... from the boys." 1949: Pendleton creates "The '49er," the first plaid shirt jacket just for women.

And everyone you know has the exact same, boring, buffalo plaid. Throw your preconceived notions out the window. Here's a new approach to plaid, in honor of National Lumberjack Day.

Buffalo plaid's distinctive red and ... Clothing company Pendleton debuted a mass-produced plaid shirt for men in 1924, which became an instant casual wear hit. In 1936, flannel caught its next ...

with a striped surfboard and a yellow pickup truck, radiating relative innocence in matching versions of the après-surf uniform of the day: khakis and a Pendleton Woolen Mills plaid shirt.