Urban Decay's 24/7 Lip Liner is just about the longest-lasting option on the market. The creamy gel formula has thousands of ...

This blurred, "hazy" aesthetic is trending for spring 2025 ( just ask pro makeup artists !), and Abrams has become the poster ...

Get Eid-ready with this step-by-step beauty routine featuring rose gold smokey eyes and flawless skin base to glow all day ...

We tested makeup products from Serena Williams’ cruelty-free beauty brand, Wyn Beauty, including its bestsellers.

Cindy Crawford is a forever icon — her beauty looks from the ‘90s are still influencing trends today. And while pencil-thin ...

Litia Garr got glammed up by the best ahead of the The Bachelor finale. Litia, 31, looked better than ever at the season 29 ...

Understand the meaning of'makeup doesn’t last forever’ and toss away your makeup products before the expiration date if you ...

So when she dropped her brow routine in a recent Allure makeup tutorial ... “This is now my new brow pencil forever and ever… The brush end is much thicker and sturdier, I don’t think ...

Though Nordstrom's annual Spring Sale might've just ended, it's not time to write off Nordstrom for spring deals just yet.

Master these expert eyebrow shaping techniques to transform your face instantly with professional-looking results that last ...

A decade ago shopping for makeup was an in and out job. Now it’s as overwhelming as the US cabinet. So many mandates all at once.

Transform your face with this eyebrow styling guide covering shape selection, proper tools, and step-by-step techniques for ...