A clever stock ticker is more than just a gimmick. Whether it's WOOF, EAT, or even the initials of a former president, a memorable stock symbol can help companies attract investors. One 2006 study ...

Most ticker symbols are either abbreviations of companies' names -- such as ABNB for Airbnb (ABNB 0.14%) -- or somehow related to the company, such as Petco's (WOOF 0.0%) clever choice of WOOF.

A clever stock ticker is more than just a gimmick. Whether it's WOOF, EAT, or even the initials of a former president, a memorable stock symbol can help companies attract investors. One 2006 study ...

A ticker symbol (GOOG): These are few characters that identify a company on the stock exchange. A three-letter symbol means the stock trades on the New York Stock Exchange.