In its first year of broadcasting the Indianapolis 500, Fox Sports managed to assemble the biggest television audience for ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

Paid advertising is vital in today’s digital marketplace for improving traffic, conversions, and brand recognition. However, running advertisements is only half the fight. Tracking the appropriate ...

Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly from interest to purchase.

A federal Crown corporation paid more than $330,000 to an outside marketing firm to rebrand a planned passenger rail project ...

Documents detail how the Crown corporation, concerned about disinterest in a high-frequency rail corridor, decided to change ...

I was told by someone familiar with marketing plans in a key overseas market that there are now no plans to do paid marketing for Marathon at all. I don’t know if those plans were affected by ...

Madhavan Sekar has been elevated to Head of Marketing for Amazon Pay at Amazon. He shared the news of his promotion through a LinkedIn post. “I’m humbled to share that I’m starting a new position as ...

Car rental company Avis is on a mission to move away from its corporate messaging, set by its US counterpart to a strategy ...

Sekar joined Amazon in March 2024. Before this elevation, he was serving as Category Leader for UPI at Amazon Pay, where he ...