Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an advertising 'scheme.' ...

Wix Email Marketing offers an intuitive and integrated solution for basic email campaigns, but lacks advanced features found in dedicated platforms.

Traditional paid customer acquisition is becoming harder to sustain, pushing businesses to rely more on owned channels like email, SMS, and content. At the same time, ad fatigue is growing, especially ...

Chen Shihua of DEQI Intellectual Property Law Corporation explains China's patent term compensation system, which includes a patent term adjustment for delays and a patent term extension for pharmaceu ...

U.S. businesses can now jumpstart their online marketing with $500 in Google Ads credit through DiscoverMyBusiness.

MORGAN HILL — A big Morgan Hill building that’s suitable for advanced manufacturing has been bought at a hefty discount to ...

From the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger consumers via Snapchat.

HBC is still looking for funding in April by earning money through liquidation sales, monetizing some of its leases ...

8. Stay ahead of industry trends. A good PR team always has its finger on the pulse of industry trends. Staying ahead of industry trends allows businesses to remain competitive, anticipate shifts in ...

Model Emily Ratajkowski, actress Olivia Wilde and other celebrities are criticizing the Blue Origin flight that took pop icon Katy Perry to the edge of Earth's atmosphere Monday.

The integration should make Claude even more effective as a virtual assistant. Plus, there's a new 'Research' mode.