Artificial intelligence is revolutionising packaging design, allowing brands to predict consumer reactions and create visually compelling, data-driven packaging.

For example, in countries where reading direction is from right to left, such as Arabic-speaking nations, packaging design must adapt to accommodate this, ensuring that the text flows naturally for ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

In an evolving landscape, plastic packaging has embraced innovation to support sustainability and packaging design needs.