The Robosen Optimus Prime Elite is now available from Hasbro’s online shop for $699.99. Disclosure: Hasbro sent me this toy for the purposes of this review. Follow me on Twitter, Facebook and ...

Sadly for fans, it won't be easy to get hold of the toy. Battle Damage G1 Optimus Prime will only be sold at Hasbro’s Fans Expo 2025 booth during the Animation-Comic-Game Hong Kong convention.

This robot will set you back US$699, which is a decent chunk of change but not nearly as much as the company’s Flagship Prime, which is an insane US$1,199. The Elite version is a smaller and ...

Elite Optimus Prime is smaller than the Flagship model, which means less weight, which means it can transform and move quicker than the original toy as Sean Tan, Director of Robosen USA, points ...