A new look at an upcoming Transformers Optimus Prime model kit showcases the prettiest version of the Autobot leader to date.

The fight against the Decepticons has never been pricier. At Friday's Hasbro Pulse Fan Fest panel, the toymaker announced it has partnered with Robosen Robotics for the first-ever auto-converting ...

Back when Hasbro revealed the existence of a self-transforming Optimus Prime toy from the original Transformers, many couldn’t believe their eyes. Well, it’s here and very real as well as ...

A new series of Transformers caps by Overlord helps fans look funky fresh with a retro aesthetic featuring iconic G1 Autobots ...

Robosen has moved the original Flagship Optimus Prime into a higher price tier, now with an eye-watering MSRP of $1,200. Elite Optimus Prime is almost half that at $699. For now, the larger ...

Inspired by the iconic Transformers: The Movie, there's more than meets the eye with Hasbro's newest action figure take on Optimus Prime. There are a lot of Optimus Prime figures. The heroic ...

Or the two companies realised they could make sacks of cash when working together. Anyway: Lego Transformers Optimus Prime is here – and he’s chonky. Lego Transformers Optimus Prime is priced at ...

"Transformers: Rise of the Beasts" brings us the seventh chapter in the Transformers film saga, taking place in the 90's where Autobot Leader Optimus Prime unites with new allies in order to face ...

You’d think that after such a long run of shows, comics, toys, movies, and so much more, Transformers as a brand would have run out of ways to work “more than meets the eye” into their dialogue.