The occasion for the transformative edible is the release of the new Transformers One animated movie. This is an animated prequel film that showcases the early days of both Optimus Prime and ...

Not only did this 6-year-old boy have a Transformers-themed party (which is epic enough, thanks), but then his dad created an Optimus Prime cake ... All its edible components make up the rest ...

The fight against the Decepticons has never been pricier. At Friday's Hasbro Pulse Fan Fest panel, the toymaker announced it has partnered with Robosen Robotics for the first-ever auto-converting ...

This is a large toy full of surprises. Back when Hasbro revealed the existence of a self-transforming Optimus Prime toy from the original Transformers, many couldn’t believe their eyes.

Last year, Robosen collaborated with Hasbro to give Transformers fans something that they never knew they wanted, a self-transforming version of the Autobot leader, Optimus Prime. App-powered ...

Less than a year ago, Transformers fans’ mouths stood agape when Hasbro and Robosen Robotics revealed an absolutely amazing, fully programmable, 19-inch tall Optimus Prime figure that could ...