This is a large toy full of surprises. Back when Hasbro revealed the existence of a self-transforming Optimus Prime toy from the original Transformers, many couldn’t believe their eyes.

You can also control Optimus via the ROBOSEN Optimus Prime app. At Friday's event, Hasbro also unveiled their next line of toys inspired by the upcoming Snake Eyes film starring Henry Golding.

An upcoming Synergenex action figure based on Shield Liger and Optimus Prime unites the designs from Takara's Transformers, ...

A new look at an upcoming Transformers Optimus Prime model kit showcases the prettiest version of the Autobot leader to date.

Unlike your typical Transformer, Optimus Prime Auto-Converting Programmable ... construction similar to bots that populate the cartoon/toy franchise. Here’s a video: But now Optimus is getting ...

Optimus Prime on the other hand looks like a downgrade of the ROTF Optimus Prime toy. The arms look to bulky and his wheels should not be on his arms.

Hasbro has finally taken the hard, finger-straining work out of playing with Transformers by introducing a $700 Optimus Prime figure that can transform all on its own. At that price this toy ...

The phrase, “you either die a hero or live long enough to see yourself become the villain” comes to mind with Hasbro’s latest addition to its Transformers toy line, as longtime Autobot ...

"Bring the ultimate Transformers experience to your collection with the Takara Tomy Transformers Lunar Cruiser Optimus Prime action figure!" reads Habro's Pulse website, the toy company's direct ...