Wieden + Kennedy’s efforts there extend far beyond the print and video ad campaigns. As Old Spice’s “digital agency of record,” it manages the Facebook page, Twitter feed and extremely ...

The guys who star in new Old Spice ads are having a crazy hair day, but for them, it's turning out to be crazy good. Watch the ads in the video above. Old Spice claims its hair "gets results," but ...

Beyond the classic Old Spice character, the brand is known for its quirky marketing tactics. In 2018, it ran a unique pull-out print ad in GQ magazine. The ad transformed into an adult-sized paper ...

Old Spice has scored yet another viral hit, this time with an interactive video that lets you command Terry Crews' impressive brawn and strike up some "muscle music." The ad, which features the ...

In a pair of new ads, Old Spice (represented by Terry Crews) is too powerful to be contained in its own commercial, and instead hijacks spots from sibling brands, Charmin and Bounty. Once again ...

My girlfriend left me for the Old Spice guy In this alternate-reality spoof ... Like the original, the ad opens with a shower scene, then segues inexplicably to a goat on a boat, closing with ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 45 min 31 sec ago By Ethan Jakob Craft - 49 min 52 sec ago By Jessica Wohl - 55 min 9 sec ago 1 hour 17 min ago 2 hours 51 ...

Four other spots will air in February and an additional ad will run exclusively online. The Old Spice ad is also planning to shake things up a little and will unveil two co-branded television ...

Thanks to the TV ad, millions of people–women, especially–now felt something for Isaiah Mustafa, and were linking his manly abs to the Old Spice brand. So, five months and a second TV spot ...