These are some of the most recognizable logos in the world, not just for sports. They are an important part of branding. In the college world, it can be the Oklahoma Sooners’ OU or even the ...

The Oklahoma Sooners will be shorthanded against the Texas Longhorns on Saturday. Conference realignment has given the college football landscape ... slapping the SEC logo on the field, jerseys ...

The Sooners said they would wear their alternates every so often, and stick primarily with their traditional crimson-and-cream attire. Still, the mere presence of a larger interlocking OU logo on ...