“I haven’t thought about Nutter Butter in years but I just bought some.” A meaningless, surreal TikTok driving purchases? Now, that’s the power of memes. This article was produced and ...

There’s a truly unhinged account on TikTok trying to sell you cookies and conspiracy at the same time — and it belongs to none other than Nutter Butter. On Sept. 13, TikTok user Cassie ...

For the past month TikTok users have been commenting on Nutter Butter’s account. “You good?” asked one. “Nutter Butter are you paying for my therapy or?” asked another. The posts from ...

Well, people on TikTok are having eerily similar reactions to Nutter Butter's social media content. And millions of them are sharing their unease with the brand's marketing, like user jimmykryack ...

Nutter Butter has fully embraced its freak side on ... unhinged. But is loose-cannon meme-mania the only way of breaking through with Gen Z customers? Surely not. We asked leading marketers ...

By Hank Sanders Cassie Fitzwater hadn’t thought about Nutter Butter in years — until she saw the brutal crime scene photos. A post on TikTok showing the home of a peanut-butter-cookie family ...