With the new Super Bowl commercial "So Win," Nike is making a calculated and well-considered comeback to prominent advertising that focuses on women's sports. The advertisement honors the present ...

"That Nike ad kinda represented old feminism. I don’t think anyone is telling women in sports they can’t champion their sport," Liilii explained. "Fake feminism," "pretending to care about ...

As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. "So Win," created by Wieden+Kennedy Portland, will debut ...

Nike recently released a massive Super Bowl ad for women's sports. What did you think of the commercial? Why did it work? I think because this is a time in sports where people want that ...

The sportswear giant and TOGETHXR are partnering on a merchandise collection featuring the now ubiquitous slogan championing ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising ... looks to capitalize on the growing popularity of women’s sports. Clark was joined by Olympic gymnast ...

Female athletes fired back at Nike's Super Bowl commercial for 'ignoring the real problem' women deal with in sports. During February's big game, Nike aired its first Super Bowl ad in 27 years ...

The Super Bowl commercial, conceived with ad agency Widen + Kennedy, was intended to reach women shoppers, and to demonstrate ...

On Tuesday, Zheng helped promote the new Nike Alate Bra. The official Nike Women's Instagram account shared four pictures of Zheng modeling the bra and other tennis gear. (Although her eager fans ...