With the new Super Bowl commercial "So Win," Nike is making a calculated and well-considered comeback to prominent advertising that focuses on women's sports. The advertisement honors the present ...

As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. "So Win," created by Wieden+Kennedy Portland, will debut ...

Nike recently released a massive Super Bowl ad for women's sports. What did you think of the commercial? Why did it work? I think because this is a time in sports where people want that ...

Nike aired its first Super Bowl ad in nearly three decades Sunday night and brought the mix of sports and culture its new CEO has said it will focus on in its next era. Several women's sports ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising ... looks to capitalize on the growing popularity of women’s sports. Clark was joined by Olympic gymnast ...

The Super Bowl commercial, conceived with ad agency Widen + Kennedy, was intended to reach women shoppers, and to demonstrate ...

On the eve of her Australian Open title defense, two-time champion Aryna Sabalenka is getting the star treatment from Nike as her sponsor ... of the fastest serves in women’s tennis history ...

On Tuesday, Zheng helped promote the new Nike Alate Bra. The official Nike Women's Instagram account shared four pictures of Zheng modeling the bra and other tennis gear. (Although her eager fans ...

The shoe company has run into a slump, but a partnership with Kim Kardashian could be a step towards a turnaround.