Nike is in a major slump. The company’s global sales dropped 9% last quarter, including a 17% drop in China, Nike said Thursday. In North America, Nike’s largest market, sales dropped 9%.

There will be plenty of celebrity cameos ... digital and print ads, brand events and more. Nike’s iconic brand marketing efforts included its “Just Do It” ad slogan that for decades has ...

Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend cycles.

During February's big game, Nike aired its first Super Bowl ad in 27 years with a star-studded lineup of female athletes. However, the company has since been criticized for supporting transgender ...

#justdoit,” Williams, 36, tweeted along with an image of a different Nike ad that read: “It’s only a crazy dream until you do it.” Her support comes after many called to boycott the ...

Today (March 10), Nike shared its latest ad starring Doechii. In the video (viewable here), the “Anxiety” rapper shut down all industry plant accusations with one extra long receipt of her ...

After leaning too hard into performance marketing (think digital ads designed for quick clicks and purchases), Nike is doubling down on brand-building, aiming to inspire and build awareness and ...

Caitlin Clark received overwhelming responses after Nike released its newest ad featuring the Indiana Fever star. However, despite fans buzzing over the WNBA star’s latest endorsement ...

If we want to play against men, we're nuts. And if we dream of equal opportunity, delusional," the voiceover in Nike's new ad, titled "Dream Crazier," begins. The empowering video -- which debuted ...

Nike is betting new CEO Elliott Hill, a former Nike executive who the company brought back last year, and partnerships with celebrity brands like Kim Kardashian’s Skims can help improve profits.