Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a sweepstakes around ...

Shock Top’s rebrand introduces a new visual identity that enhances its personality and offers an experience with every flavor.

“We have always been about innovation, inventing and reinventing ourselves and breaking boundaries,” said Olga Suvorova, vice president of mobile experience marketing at Samsung ... “It's beyond just ...

Hofstra University unveiled a bold new look Monday, launching a redesigned “H” logo as part of a campus-wide celebration and ...

Since joining the team in 2018, Jen has helped transform the Eagles' fan strategy into a global, content-rich experience.

But if Apple TV 4K ads start using these new quotes from Roku’s marketing lead, I don’t think Apple will have any trouble making new sales. Roku today launched its latest streaming sticks ...

In recent years, the chief marketing officer (CMO) job has grown tremendously in breadth and depth. Digital capabilities have significantly changed how marketing leaders can achieve growth ...

If you don’t know your “gaze path” from your saliency rating, it might be time to sharpen up on attention metrics, especially if you have a movie or series to promote. AI-driven eye-tracking ...

"The rhythmic sound of the typewriter, the vintage font and the slow reveal of the Coke logo draw you in ... said some industry players MARKETING-INTERACTIVE spoke to. Rather, it’s an evolution.

Lining the hallowed passage—the path on which every prospect who is at the draft will walk before their name is called—will be handcrafted wooden logos for all 32 teams, meticulously created ...