Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

Luka Doncic's trade from the Dallas Mavericks to the Los Angeles Lakers shook the basketball world, and apparently motivated the fans, too. Doncic's No.

Charlotte Hornets star LaMelo Ball is consistently one of the most popular NBA players. Thanks to an interesting path to the league, a totally unique playstyle, ...

Luka Doncic makes history as the first non-American player to top the NBA's most popular jersey list, pushing the Lakers to the forefront of global merchandise sales.

Milwaukee Bucks superstar forward Giannis Antetokounmpo has established himself as one of the league's top players. He closed ...

Consider it part of the fallout of the shocking trade that sent him to Los Angeles.